A Great Headshot is Worth a Thousand Customers

Ask yourself this question: What does your current headshot say about you?  Is it conveying the message you want it to?  Today, modern headshots are much more than stuffy, stiff-faced portraits that lack personality.  The objective of a great headshot these days is to help you define your personal brand.    That image should help people to think of YOU whenever they need an expert in your field, right?  You are trying to set yourself apart.  It’s part of your own marketing plan to sell yourself!

Here’s a great example.  Someone needs a Realtor.  Let’s say we had 5 Realtors to choose from and each one has a business card with their picture on it.  If you gave those business cards to that person and asked them to pick the Realtor based on the photos (assuming that all of their credentials were similar), you would be amazed at how many people would pick the Realtor who’s image looked the “friendliest” or the most “honest” or “trustworthy”.  Also, for those working in any type of service industry, it has been proven that a smiling  headshot is found to be much more appealing than a non-smiling  headshot.  It should also be noted that customers can spot a fake smile from a genuine smile.  That doesn’t mean that some people can’t get away with a headshot in which they do not smile, however, the majority of people look better and come across more approachable, friendly and relatable when they do smile, if it is genuine and relaxed.  If the wardrobe and overall image quality is fitting, the picture can still resonate as a very professional image.

That’s why turning to a pro can be very beneficial.  When you work with a professional photographer to get your headshots, they will help you with a number of critical things:

  1. Consultation; understanding your objectives:  A professional photographer will complete a consultation and ask the right questions.  What does  your company do?  What is your company’s brand all about?  What type of message do you want to convey to your potential clients?   Will you need your images for web and social media presence only or also for print?  If you are a model or an actress, what genre’s or types or roles are you auditioning for?  Are you currently signed with an agency or are you just starting out and trying to approach agencies?    When was the last time you had headshots?  How often will you need updates?
  2. Wardrobe preparation:  Your professional photographer will walk you through proper wardrobe for your style of headshots.  They will tell you what to wear and what not to wear.  They should allow for at least one change in clothing and additional flexibility so that you can have some options for your final selections.
  3. Professional knowledge of posing and proper lighting techniques:  A professional photographer will bring the knowledge needed to pose you in a proper manner, that will be the most flattering for you.  In addition, the use of appropriate lighting techniques is critical, to ensure adequate and even lighting for a professional and polished look.
  4. Lastly, when you have professional headshots done ladies, it is highly recommended that you have your makeup done.  Even if you don’t normally wear makeup on a day to day basis, it will be in your best interest to do this for your headshot session.  A professional makeup application will ensure polished skin and enhanced features as well as ensuring that you won’t look lifeless under the studio lighting.  This is a step that we recommend you don’t skip.

So, now that you have a few things to consider with regards to your headshot, what’s the verdict?  Does yours make the cut?  If not, you may want to consider getting a new one and revamping your brand a bit.  If you have any questions at all about headshot sessions, please feel free to call!  734.391.8662.


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